Carl Monteiro

Director Marketing & Sponsorship

TSG Hoffenheim.

Highly accomplished Sports Marketing professional with extensive experience working with global sports
organizations, including FIFA, UEFA, and DFB, as well as leading sports marketing agencies.

Proven expertise in developing and executing innovative marketing and commercial strategies, managing sponsorships, and enhancing brand value for some of the world’s most recognized sports properties. Adept at building strategic partnerships, engaging fans, and delivering impactful campaigns that drive business growth and audience engagement. Working since two years as Director Marketing & Sponsorship for TSG Hoffenheim.

INDIASOFT 2025